• Global Sustainable Trade Initiative

Human connection still matters: why AI won’t replace HR, and what we can learn from a complex market like Brazil

Brazil’s complex labor market demonstrates how AI can strengthen HR by automating operational tasks and supporting strategic decisions. Research by Cajuína and Fundação Dom Cabral found 68% of Brazilian companies use or test AI in people management. As recruitment and analytics become more efficient, HR professionals gain time for relationships, empathy, and leadership, offering global organizations a model that combines technology with essential human judgment.